I had an enforced sabbatical from my ePub and XML blogs from October 2010 until present due to work commitments. The two old blogs are technically oriented and have ended their natural life. Using ePub and Publishing with XML are now put out to the bottom pasture, and they will be sent to the Knacker's yard later this year.
So assuming the publishing industry is getting its head around the coarse weaving of ePubs and Kindle e-books for device limitations, and starting to play with the embroidery of enhanced ePubs; the publisher problem for 2011 is what next? Is digital publishing just sending these "digital assets" to some e-retailer?
For me the subject for 2011 is digital publishing strategies; with the focus on practical implementation of the digital content fulfilment strategies the visionaries espouse. That means getting digital content under control and delivered to consumers with the required business model; whether it is selling, lending, subscribing or some other permission map. In the context of this blog, it also means doing that with the IGP digital publishing products.
2010 was the year that digital publishing became a painful reality for trade publishers. Sales volumes are big enough to matter, and like all things IT, confusion, opinions, options and maybe opportunities, are everywhere. Digital content is old hat in academic and education publishing in various forms, but going through a revival.
The publishing noise of 2010 was definitely about trade books, ePub and devices.2011 is shaping up as the year publishers need to get real digital content business strategies up and running. That means more than just shipping an e-book to Amazon or Google books where all content of any quality is relegated to the $9.99 e-book proletariat.
Currently there are very few usable and affordable digital business strategy options available for publishers, especially Small and Medium size publishers. Digital publishing choices, options and strategies is the focus of this blog. It just so happens to be the exact point of the plot where Infogrid Pacific rides in on a white horse.