The business scenario for Simultaneous Design II was taking simple trade book manuscript to a print PDF and ePub into some distribution channels. SDIII brings some of Phil Spinelli's Surviving the Transition to Digital guide into practical relevance. This post addresses the first three "Surviving" points:
Publishing requires a different Editorial perspective ...
We are creating a collectors edition of the first book, with additional content. We will do a marketing push using ePub first. If it does well we may consider a print version. This gives us very low production costs, and lets us evaluate the business potential of the new edition.
2. Digital publishing requires a different Production perspective ...
We have already put the book out as a standard novel. This time we are increasing the design components and adding more content to move it beyond the novel and into the special interest category.
3. Digital Publishing requires a different Archiving
The digital content for the book we are working on is already in IGP:FLIP and available for instant XML value-add action.
Simultaneous Design Objective
The requirement is to redesign the page with a more contemporary theme, and use some colour, initially for the ePub. The print version is monochrome. The images give a quick look at the online and print versions.
To give the book distinction there are background images on the title and part pages in both the print and reader versions, plus a background image in the chapter openers. These have all be inserted using CSS so do not affect the XML in any way.
The text styling and flow was done with IGP:Document Designer using a new Design Profile. Remember this is exactly the same XML content as SDII. Because the images have been inserted as CSS backgrounds in this Design Profile, they don't affect the first design at all.
The print PDF is 6in x 9in with 37 lines per page.
It will be interesting (or disheartening) to see how this right-aligned title design goes with iPad 1.1!
The additional content in this edition comes from Wikipedia and Project Gutenberg because I neither had the time nor subject matter expertise to actually write something. I like to use this particular book for demonstrations because it has a two part structure, and not too many chapters, so makes a nice expanding NCX.
We have added an essay about the author Herman Hesse, and a background book plot spoiler which also establishes the philosophical background. Chapter titles have been given a semantic sub-title to increase association between the philosophical journey and the story. That was a text "upgrade" that changed the basic XML content. A suitably wisdom-filled Appendix was added because we could. Thank you Project Gutenberg.
Preparing Additional Content
The additional content was prepared in a separate IGP:FLIP document without any styling other than the default template. This was then inserted into the original book using the Remix features of IGP:FLIP. The pages immediately inherit the styling of the document they are inserted into and are ready to go.
To view the files please access and download here. There one Print PDF and one ePub.You are looking for the Gold Cover.
The next Simultaneous Design post SD IV is a textbook example and is really long, big and heavy. It will be available in the next day or so. This one attempts to establish some SD guidelines.
Viewing the Additional Content
IGP:FLIP puts your digital content onto steroids (if that is a good thing!). You can deliver content to many different channels in many different ways. For example the following links take you to the additional content pages in the New Resources preparation document before Remix. The second link is to the page in the IGP:FLIP Final Document from which the PDF and ePub were generated. All links open in new Windows.
You can also view the PDF online in the IGP:RealSearch Online Document Reader here.
From the above examples you can see your digital content can be directly streamed to multiple delivery channels.
You can also read the entire book online in IGP:Reader here. You can see annotation links and a number of other features here. Please feel free to make an annotation. Keep it polite. You are in Guest mode and can't do much else. You can see the Remix feature, but there is nothing to remix to so it will not function. Do note the "Print" tool in the top right corner. You can generate a print PDF for the document or any single section from here, with or without your annotations.
With IGP:FLIP your content is ready for a dynamic future.
This is a demonstration exercise designed to show how digital ready content can enable and extend business opportunities on existing content very quickly. Costs are incremental and only incurred as value is added to create a new product from existing digital resources.The examples on this page are for instructional purposes only.