Making great ePubs is about attention to detail and not being the cheapest in town. There are two big voices in the ePub "noise-o-sphere" at the moment. Digitization outfits offering to do conversion cheaper and better, and trade book designers lamenting loosing typography and X-Y page layout. With these two themes dominating discussions, it is little wonder that the ePubs produced generally suck.
When you free yourself from both of these considerations, you can settle down and do some great e-content work. Digitization quality is a given requirement, e-books have much more going for them than page-like layout.
This post is about real information books not fiction and linear non-fiction which is somewhat pedestrian - compared to more information based content. This month alone we have processed e-books on the following subjects: